Why Many Authors Are Choosing Not to Put Their Audiobooks on Audible—and Why Supporting Them Directly Matters

If you’re an audiobook lover, you probably know Audible, the powerhouse platform for audiobooks owned by Amazon. With its vast library and seamless interface, it’s easy to assume that it’s the best place for authors to share their work and for readers to support them. But for many authors, especially independent ones, putting their audiobooks on Audible is not a good business decision.

Here’s why authors like me are opting out—and why buying direct is one of the most impactful ways you can support your favorite storytellers.

The Hidden Costs of Audible’s Dominance

Audible commands an estimated 63% of the audiobook market, and with that dominance comes immense power to set the terms. For authors, those terms can feel less like a partnership and more like exploitation.

1. Royalties That Feel Like a Rip-Off

When authors choose to publish their audiobooks through Audible, they face two main options:

• Exclusive Distribution: Authors can agree to distribute their audiobook exclusively on Audible in exchange for a 40% royalty rate. That might sound decent, but here’s the kicker: Audible keeps the remaining 60% of every sale.
• Non-Exclusive Distribution: Authors who want the freedom to sell their audiobooks on other platforms (or directly to listeners) must take a smaller royalty rate—just 25% of each sale. That means Audible takes a staggering 75% of the profits.

Compare that to eBooks, where authors can often earn 70% royalties when selling directly through platforms like Amazon Kindle. The disparity is glaring.

2. Subscription Model Devaluation

Most Audible users purchase books through the subscription model, where a monthly fee gives access to one audiobook credit. From an author’s perspective, this devalues their work: they might receive just a fraction of the retail price for their audiobook, even if it took thousands of dollars to produce.

3. Refund and Return Policies

Audible has also faced criticism for allowing listeners to return audiobooks even after significant portions have been consumed. In some cases, these returns are deducted from the author’s earnings, effectively penalizing them for Audible’s customer-friendly policies.

Audiobooks: A Massive Upfront Investment

Audiobooks are expensive to produce—really expensive.

For an average-length novel of around 80,000 words (8–10 hours of audio), authors can expect to pay:

• $2,000–$4,000 for professional narration and editing.
• With additional costs for sound engineering, formatting, and quality control.
• $1000 (or more) each month in advertising to attract listeners to your books. 

For indie authors, this can represent a significant financial risk. Unlike big publishing houses that absorb these costs across multiple titles, independent authors are often footing the bill themselves, gambling on their ability to recoup the investment.

If they then choose to publish on Audible, where they keep only 10-20% of the total profits, it can take years—or never—for them to break even. For many, the math just doesn’t add up.

The Alternative: Selling Audiobooks Direct

Authors who want to retain control of their work and earn a fair share of their profits are increasingly turning to direct sales. Platforms like BookFunnel allow authors to sell audiobooks directly to readers, offering benefits for both sides.

1. Higher Royalties, Fairer Pay When you buy an audiobook directly from an author, they keep 85-90% of the sale price, compared to the 10-20% they’d get from Audible. This can mean the difference between breaking even and sustaining their writing career.

2. Direct Connection with Readers By selling direct, authors build stronger relationships with their readers. Whether it’s through newsletters, exclusive perks, or personalized thank-you notes, buying directly supports not just a book, but the person behind it.

3. Exclusive Content Many authors who sell directly offer perks you can’t get elsewhere, like bonus scenes, early access, or behind-the-scenes content. You’re not just purchasing a product—you’re stepping into a richer, more intimate storytelling experience.

Why It Matters to Support Authors Directly

As readers, we often feel connected to the characters and worlds authors create. But it’s easy to forget that behind every book is a real person with a real family, who relies on reader support to keep writing.

When you buy directly from an author, you’re not padding the pockets of a billionaire CEO or funding a corporate empire. You’re helping someone:

• Pay their bills.
• Invest in their next project.
• Provide for their family.

For many indie authors, this isn’t just a passion—it’s a livelihood. Your direct support enables them to keep creating the stories you love.

But Isn’t Audible More Convenient?

Sure, Audible’s app is sleek and user-friendly, but direct alternatives are catching up fast. Services like BookFunnel make it easy to download audiobooks to your favorite device, and some authors even offer step-by-step instructions to ensure a smooth listening experience.

And let’s not forget: convenience comes at a cost. Audible’s dominance stifles competition, squeezes creators, and consolidates power into fewer hands. By supporting alternatives, you’re helping create a more equitable audiobook ecosystem.

What Can You Do to Help?

If you love audiobooks and want to support the authors who create them, here are a few simple ways to make a difference:

1. Buy Direct Check your favorite author’s website or social media to see if they offer audiobooks for sale directly. Many authors now include direct purchase links on their sites, often with added perks.

2. Spread the Word Share your love for the books you’ve read. Word of mouth is one of the most powerful tools for indie authors. A simple recommendation to a friend—or a shout-out on social media—can have a big impact.

3. Leave Reviews Reviews are gold for authors. They help books get discovered and lend credibility to the work. Whether you leave a review on Audible, Goodreads, or the author’s direct platform, your feedback matters.

4. Engage with the Author Many indie authors are active on social media or via newsletters. A kind message or comment about their work can mean the world—and remind them why they do what they do.

The Future of Audiobooks Is in Your Hands

As readers, you have more power than you realize. Every purchase is a vote for the kind of creative world you want to live in. By choosing to buy audiobooks directly from authors, you’re not just supporting their work—you’re helping to build a future where creators are valued, independent voices thrive, and billion-dollar corporations don’t get the final say. The next time you listen to an audiobook and feel transported to another world, take a moment to think about the person who created it. Your choice to support them directly could be the reason they’re able to write their next great story.

A Plan for Accessibility: Free Audiobooks on YouTube

To make audiobooks more accessible to listeners of all backgrounds, I have a plan: once my YouTube channel is monetized, I’ll begin releasing my audiobooks there for free. This will ensure that those who can’t afford to buy audiobooks—whether due to financial constraints, disability, or living in regions where audiobooks are prohibitively expensive—can still enjoy my stories. By leveraging YouTube’s ad revenue, I can make these audiobooks available to everyone while still earning enough to support my work. This approach is a win-win: listeners get free access to my books, and I can continue creating for a global audience without giving away the lion’s share of profits to corporations. It’s an exciting step toward greater inclusivity in storytelling, and I’m thrilled to make my work accessible to more people.

SUBSCRIBE HERE NOW AND CHECK OUT MY CHANNEL.